How a tweet turned Prop. C from an underdog to a winner

By Heather Knight : sfchronicle – excerpt

When any seemingly long shot campaign winds up striking it big, observers wonder: What was the secret? The key? That splash of fairy dust that turned the likely loser into a winner?

For Proposition C, the ballot measure to raise taxes on big businesses to fund homeless services that earned a sizable majority Tuesday, the answer lies, at least in part, with a woman with hair streaked pink, a big laugh and a bookshop.

Her name is Christin Evans. For years, the 46-year-old has been entrenched in the Haight, living there and running three neighborhood businesses: the Booksmith, an events space called the Bindery, and a bar and restaurant called the Alembic… (more)